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What is Geotagging?

Posted on | by TAL Admin
Marketing

What is Geotagging? Geotagging adds geographical metadata to media such as photos, videos, websites, and other information like blogs. This can include coordinates (latitude and longitude), altitude, place names, and more. Including this data in the content gives users a better understanding of where a particular photo or video was taken, allowing potential clients to find your business!

Geotagged information services can also be used to find location-based news, websites, or other resources. It can help users find a wide variety of location-specific information from their devices. 

Why is it important?

Because geotagging provides helpful insight into consumer activity, it also reveals where individuals are when engaging with a social media platform or website or where they move throughout the day with their mobile devices. This feature has enabled organizations to provide specialized offers and messaging by analyzing where and how consumers interact with their brands. Because consumers often choose to tag their social media content with a location to share their activity with family and friends. 

Benefits of Geotagging in Business

Advertisers and marketers have started to understand the importance of mining consumer location. By understanding the value of social geotagging, we can safely say that the future of this important technology is always evolving. Here are a few examples of what the experts can use it for:

  • Enhanced Search Engine Optimization
  • Improve Your PPC Ads Effectiveness
  • Highly Influential Customer Awareness
  • Better Consumer Intelligence
  • Personalize Your Email Marketing Campaigns
  • Live Monitoring

 What is an Instagram GeoTag?

It is a geographic location tagged in your Instagram post or story. If your brand shares a video or photo on Instagram, it could be seen by people in New York, Australia, and everywhere in between. Its ability to reach people around the globe; is one of the best things about Instagram; while that amount of reach is significant, how can you get your digital marketing aimed from that? People tend to trust content from individuals they know rather than branded content; when people tag your physical location on their Instagram posts or stories, they’re your advertising for no extra cost. In any case, if you’re a global brand or a local business trying to reach nearby customers, you need to target audiences in specific locations; geotags will come in handy specifically for that!

Is Geotagging the Future?

It doesn’t matter if you’re large or small; this stands especially true for businesses and how you interact with your customers and other people around them. Geotagging can help your business gain a strategic advantage in targeted marketing and streamlined operational oversight. Twitter, Snapchat, Pinterest, Instagram, and Facebook all these social media platforms rely heavily on geotagged content, including posts, images, videos, and much more. A location is generated almost every time we update our status on social media, post a photo, send a text message, or scan a QR code. 

Geotagging has its basic idea to reach new heights on various social media platforms. It has changed the whole perspective of communicating with others and will continue to do so. It allows businesses to reach their target goals faster regarding customer retention and satisfaction.

Did You Know?

You can geotag your blog posts, website, social media posts, and images. How… by including a location in your posts and websites. Snag the attention of any specific group by using the name of a specific location or including meta-location information.

The AD Leaf Marketing Firm can do that and much more for you! So give us a call today at 321-255-0900 or fill out our contact form! We are just a click or call away.

Best Practices for Social Media Interaction

Posted on | by TAL Admin
Social Media
Best Practices for Social Media Interaction
Best Practices for Social Media Interaction

Social media gives businesses a unique opportunity to engage directly with their customers. But with this opportunity comes responsibility. Because social media moves so quickly, it can be easy for businesses to make missteps when responding to customer comments—missteps that can have major negative consequences. So, what are some best practices for social media interaction for responding to comments or any type of engagement? Keep reading on to find out!

Be Timely – Best Practices for Social Media Interaction

The first rule of thumb regarding social media engagement is to be timely. Customers expect businesses to respond quickly to their questions and concerns—preferably within 24 hours or less. Of course, this isn’t always possible, especially if you’re dealing with a high volume of comments. Try your best to get back to customers promptly, even if it’s just to let them know that you’ve seen their comments and are working on a response. 

Be Professional & Polite

When responding to comments, always maintain a professional and polite tone. This rule applies even if the customer is rude or critical—the customer is always right. Avoid getting defensive or attacking the customer in any way. If you can’t maintain a professional demeanor, it’s best to step away from the keyboard and return when you’ve calmed down. 

Never Ignore the Customer -Best Practices for Social Media Interaction

This is especially important if they have repeatedly reached out. It will only give them more incentive to post negative reviews about your business and deter potential clients. If multiple customers find themselves in similar situations and band together, it could spell disaster for your online presence.

Provide empathy  

We’ve all been victims of poor service before, and it is important to remember how a customer may feel. When customers complain, they often come with a complete backstory of the importance of the product they were ordering and how its tardiness/defectiveness has affected them. If you find yourself dealing with a customer like this, try to imagine if you were in their shoes and what you want to hear to make you feel better about the situation.

Take the Conversation Offline Whenever Possible

Generally speaking, it’s best to take sensitive conversations offline as soon as possible to avoid making things worse by accidentally saying something you shouldn’t. If a customer is airing grievances publicly, reach out privately (usually via direct message) and offer to continue the conversation there. This shows the customer that you’re committed to resolving the issue and are willing to take the time to do so privately. 

Handling social media comments can be tricky—but by following these best practices, you can ensure that your business is doing it right. Remember: be timely, professional & polite; never ignore a situation, show empathy, and take the conversation offline whenever possible. With these guidelines in mind, you’ll be sure to set your business up for success regarding social media engagement.

The AD Leaf Can Help!

Contact us today to help develop and implement a successful social media marketing campaign! Talk to one of our experts here at The AD Leaf by clicking here! To schedule a free consultation with our team, call us today at 321-255-0900.

SEO Melbourne FL | Search Engine Optimization Florida

South Florida SEO & Search Engine Optimization Florida – What Is SEO?

Posted on | by TAL Admin | 7 Comments on South Florida SEO & Search Engine Optimization Florida – What Is SEO?
Search Engine Optimization

South Florida SEO

Understanding our customer and client demographics helps us to be able to understand and develop an appropriate marketing strategy that communicates effectively with our target audience.

All of the younger generations, like Gen X, Gen Y, Millennials, Generation Z, and Generation Alpha, use Google and Amazon as their preferred method of searching for goods and services. The AD Leaf’s south Florida SEO services can help you reach this lucrative market. Users on Google use their search algorithm to scour the web with over 9 billion daily search queries.

South Florida SEO also serves as your digital marketing platform, allowing your business listing to rank via each search engine. 90% of all users who use search engines will find and select their goods and services from the first page of the search engines.

We are located and do SEO in Melbourne, FL. We work to ensure that all of your business information presented to the search engines is consistent across all public and digital mediums. It ensures that the information your customers and users see when searching for your goods and services via search engines is accurate. Your hours of operation, your business address, your telephone number, your email address, your website, and your customer reviews are all presented in a manner that may showcase your company in the best possible way for your potential customers.

Below is a list of demographics for all age groups:

Lost Generation

Greatest Generation

Silent Generation

Baby Boomers

Generation X

Millennials

Generation Z

Generation Alpha

Importance of South Florida SEO

Now that you understand what SEO does let’s talk about what SEO is. Search Engine search results are divided into 3 sections within the page. The Pay-Per-Click section is located at the top and far right of the page. This section is easily identified because each search result in this section is labeled as an “Ad.” The search engines provide the local search results section should you search for a city or town identifier when searching. This is also commonly referred to as the Maps section. The “Organic Section” is the search results that are located beneath the Google Map section if the Map section is there. Note that sometimes only organic results will be shown, and organic search results will be at the top. Users will typically select the Pay Per Click section about 30% of the time to find goods or services. The remaining 70% of the user selection process is directed toward the Organic search results, and if the search engine serves a Maps segment, the placement of the map will be the last section of choice. Get your website to page one with our custom-built SEO program today! For more information, this article by Forbes outlines why south Florida SEO is so critical in the modern age.

How many times have you Googled something only for the search engine to return a search result that was not accurate, Or maybe, that search was not relevant? Think about the long-standing impact that has on Google’s integrity. If users and people (Google’s Customers) experienced this problem each time they used Google’s search engine, then Google would lose its business. Businesses would stop advertising with Google, and the consequences would be devastating. Of course, Google does not want this to happen. That said, Google works very hard to ensure the results that its search engine pulls to the first page are the highest quality, the most accurate, and the most relevant for the users or Google’s customers.South Florida SEO

How Graphic Design Benefits Your Business

Posted on | by TAL Admin
Graphic Design

How Graphic Design Benefits Your Business

How can Graphic Design help my local business? This a great question that all local business owners should ask themselves! Some people might think that graphic design services are trivial for your business. That’s not true. The correct graphics and visuals for your company can help sell your product more efficiently than any amount of words can. It’s a matter of having the correct guidance to walk you through your company’s (re)branding, and The AD Leaf® can be that guidance.

 

How does Graphic Design Benefits Your Business As A Good Introduction

Local businesses’ number one goal is to give their customers the best services to increase their sales and, in turn, their revenue. Also, it increases the chance of a customer becoming a recurrent customer. But first, they must have a good introduction and impression.

Look at your logo and branding. Do they speak volumes about your company? Do the logo, colors, and imagery tell a story about your company when it was created, about how it currently is? First impressions are important to everyone, especially to customers.

Say there are two businesses next to each other, one with great branding that fits with how you feel the company should be represented and another with unappealing branding that feels relatively out of place. Which company would you likely check out first? And that is where graphic design comes into play. That’s where The AD Leaf® comes into play, our goal is to create the face of your company, and with our tools and knowledge, we’ll create the perfect logo, design, and branding that represents your company and the story that you want to share with your customers.

How does Graphic Design Benefits Your Business? – By Building Trust

Look at some of the biggest brands: Apple, Target, Coke, etc. Their logos and brand don’t just work; they relate what they do and how they do it to you, with only a look. 

Apple, with their straightforward apple with a bite taken out of it, often without “Apple” written anywhere near it. Stark, high-contrast designs with their product given the spotlight. Target’s target is to let you know that you have hit a bullseye by being there. The abundance of white allows the strategic use of red to convey energy and draw your eyes around the store. Both of the previous designs have been reworked over the years. On the other hand, Coca-Cola has had the same logo since 1891 and the introduction of its red in 1934. Keeping their longstanding branding tells customers they know what to expect; Coke is the same today as it was yesterday and will be tomorrow.

 

Graphic Design Puts Your Customers First

There was a time when there was no internet and no smartphones. Customers had to go to companies to seek information and to inquire if they would a great deal for the products or services that the company provided for their money. Not any longer. Today, you, as a local business, should always put your customers first. Again, we do this by having eye-catching graphic designs. You must realize that it’s not only to make your company look good but also to solve your customer’s problem and make the sales process seem effortless. A well-designed website will make it much easier for your customers to understand how you can serve them without them knowing it. Our graphic design team understands human psychology, and we know how to implement our knowledge through our graphic design skills.

Conclusion

Throughout the years, there have been different ways to get your customer’s attention and support; having a great product, superb customer service, or the best prices all work to turn a one-time customer into a repeat customer. Branding has been a primary way, since the 1500s, to turn that person into a customer. Today, as a local business, you should always put your customers first. Again, we do this by having eye-catching graphic designs. You must realize that it’s not only to make your company look good but also to solve your customer’s problem and make the sales process seem effortless. A well-designed website will make it much easier for your customers to understand how you can serve them without them knowing it. Our graphic design team understands human psychology, and we know how to implement our knowledge through graphic design skills.

If your business needs graphic design services, contact The AD Leaf® by clicking here or calling us directly at (321) 255 0900, and we will happily work with you to drive your company to the number one spot in style.

How to Plan for Cognitive Accessibility For Your Website?

Posted on | by TAL Admin
User Experience | , ,

 

How to Plan for Cognitive Accessibility For Your Website?

 

How to Plan for Cognitive Accessibility For Your Website and why its important as a business owner? Cognitive accessibility is the subject of assisting cognitive and learning disabilities that impact how they process information. Some symptoms that cognitive disorders can affect are a person’s perception, memory, language, attention, problem-solving, and comprehension (w3.org). Some examples of cognitive disabilities are:

  • Aphasia – Difficult speaking (finding words), writing, or understanding language.
  • Attention Deficit Hyperactive Disorder – Difficulty with focusing and keeping attention. 
  • Autism – May have difficulty understanding some communications or social interactions.
  • Dyslexia – Difficulty with recognizing letters or words.
  • Dyscalculia – Difficulty with recognizing numbers and symbols
  • Memory Loss – Difficulty with time, such as remembering past, present, and future events. (deque.com)

At this moment, the writer of this blog has one of these cognitive disabilities, and they struggle daily with all activities that require processing information. These disabilities are real, and because of the ADA, entities that conduct business online must provide solutions for these individuals. 

In previous blogs, I spoke about how accessibility is important for your website and that catering your web design to people who have auditory, visual, or hearing impairments can prevent you from infractions or boost your following. Let’s rehash this idea under a new lens; How does cognitive accessibility affect my website, and how can I plan for these users?

People with cognitive disabilities get distracted easily. Often, the process of taking in new information can be so daunting that they stop or pause focus on the task they are working on. 

For example, let’s say that a user with a cognitive disability wants to order a pizza online. If the instructions to order a pizza are all text-based, and the user has dyslexia, they would struggle to finish their order due to all the text. If there were too many options on the screen and the navigation of the pizza process was not organic, a person with ADHD could get lost and choose not to place an order. Whether a user is buying pizza or scheduling a service, any mishap is a loss on conversion and a sale. 

To prevent this from happening, we can limit options on the site by simplifying the site’s design and content in a less distracting or challenging way. Creating a simpler message increases the clarity for the user. Using common words and phrases rather than technical jargon and removing poor wording can help create a message that is more understandable to a user with a cognitive disability.

Another struggle that users with cognitive disabilities have is cognitive load. Sometimes the process of information can be too much for a user. There are three types of cognitive load:

  • Intrinsic load – is the inherent complexity or difficulty of the content itself.
  • Germane load – is the amount of concentration and mental effort required to learn the content.
  • Extraneous load – external distractions not directly related to the content.

How The AD Leaf can Help your Business Plan for Cognitive Accessibility For Your Website?

People with Autistic Spectrum Disorder report that visual effects and animations can be a source of frustration and distraction, increasing the extraneous load (tpgi.com). As developers, designers, and business owners, we must realize that unless our content caters to all audiences, it can obstruct a few. However, it doesn’t have to be this way. If you contact The AD Leaf Marketing Firm, we will work towards optimizing your website for ADA compliance. You can contact (321) 255 0900, info@fun-ruby-snake.65-181-111-5.cpanel.site, or complete our contact form. We would love to become your trusted advisor for your business!

 

Source:

(WAI), W3C Web Accessibility Initiative. “Cognitive Accessibility at W3C.” Web Accessibility Initiative (WAI). Accessed October 11, 2022. 

Edwards, James. “The Impact of Motion Animation on Cognitive Disability.” TPGi, May 11, 2022. 

“An Introductory Guide to Understanding Cognitive Disabilities – Deque.” Accessed October 11, 2022. 

“Web Design Considerations for Cognitive Disabilities.” Web Design Considerations for Cognitive Disabilities | Accessibility Tips. Accessed October 11, 2022

people connecting

What is Marketing?

Posted on | by TAL Admin
Advertising, Marketing

Do you own or run a company? Do some people say you should market your business? But what is Marketing? 

It About Connecting

The definition of marketing is the action or business of promoting and selling products or services, including market research and advertising. What marketing is really about is connections. Connecting your brand, product, or service with an audience’s desires, wants, and needs. Marketing solves, provides answers, and can offer a promise. An effective promise will help you attract new customers, paving the way to increased sales, revenue, and profitability. However, be mindful of delivering on those promises. Missing the mark of false claims can quickly sever that connection. 

people connecting

The Gap

What is your business’s current state? How many clients or customers do you have? How widgets do you sell a week/month/quarter? What are your monthly sales? Step one in planning a marketing campaign is understanding your current state.

The next step is identifying what your desired future state is. How many clients or customers do you want or can handle? How many widgets would you like to sell? In 30/60/90/120 days? Desired monthly sales?  

The place between the current state and the future state is the gap. Marketing fills the gap, is the bridge from the current to the future. Marketing is not an expense. It’s an investment in the present and future growth of your business.

Investment and Not an Expense. 

a bridge connects

I often hear from businesses that they don’t “believe” in marketing or advertising. Well, did you know that marketing and advertising are not a religion? No, seriously, they are not 🙂 When you hear this, they really mean that they don’t believe it is an investment but rather an expense. Marketing is an investment. Including digital marketing: Ex. SEO, Google Ads, Social Media.  And what you put in is what you receive. And much like financial investments, it is something you have to let work and grow over time to achieve a meaningful yield. An expense is a line item on your balance sheet. Something you will probably look at with angst and find a way to reduce. An investment is an action and effort to realize gains. One is aligned with anxiety, and the other with hope—an investment in you, your employees, and the future of your business. When you see marketing as a growth vehicle for your business vs. another payment, you will start to see and enjoy results.

 

help to grow

The AD Leaf Can Help!

Contact us today to help develop and implement a successful campaign! Talk to one of our experts here at The AD Leaf! To schedule a free consultation with our team, call us today at 321-255-0900.

What is TikTok, and How Does it Work as a Search Engine?

Posted on | by TAL Admin
Marketing, Social Media

TikTok has exploded in popularity in recent years and is now one of the most downloaded apps in the world! So how does TikTok work as a search engine? Hint: Video optimization is key.

What is TikTok, and How Does it Work as a Search Engine?

Let’s start with the basics; TikTok is a social media app where users can share short videos of themselves. The app is owned by Chinese company ByteDance and was originally released in 2016. TikTok uses algorithms to surface videos that are likely to be popular with users. The app also uses personalized recommendations to show users new videos they might be interested in. As a result, TikTok is very good at helping users discover new content.

TikTok is also unique in allowing brands and businesses to advertise directly to users. For example, brands can run ads that appear between videos or sponsor specific videos that are featured prominently in the app. This makes TikTok an attractive option for businesses that want to reach a young, engaged audience.

In conclusion, TikTok is a social media app that is quickly gaining popularity all over the world. The app’s success is due in part to its innovative search engine, which helps users discover new and interesting videos. TikTok also offers businesses a unique way to reach potential customers through advertising.

How could TikTok rival Google in the future, and what are its advantages over Google?

TikTok has certain advantages over Google when it comes to video optimization. One advantage is that TikTok offers users a wider range of creative tools for editing and enhancing their videos. For example, users can add filters, special effects, and music to their videos and control their clips’ speed and playback order.

Those options allow users to create highly customized and engaging videos that are more likely to capture viewers’ attention. Additionally, TikTok’s algorithms are designed to surface the most popular and relevant videos to each user, which helps to ensure that users are always seeing fresh and relevant content. 

In contrast, Google’s algorithms prioritize paid advertising over organic content, meaning that users are more likely to see ads than interesting videos. This could change in the future, but for now, TikTok’s video optimization tools give it a significant advantage over Google.

What do experts think about TikTok’s potential to become a major search engine player?

Video is one of the most popular forms of content on the internet, and TikTok has quickly become a powerful player in the world of online video. Experts believe that TikTok has the potential to become a major search engine player due to its focus on video optimization. TikTok users are highly engaged, and the platform offers a variety of tools to help businesses reach their target audiences. 

In addition, TikTok’s algorithms are designed to promote fresh and relevant content, making it an ideal platform for businesses to showcase their products and services. While TikTok is still relatively new, its rapid growth and ongoing success suggest that it could soon become a major force in an online search.

Are there any risks associated with using TikTok as a search engine instead of Google or other established players?

Video optimization is the process of making as many people see sure your videos as possible, and when it comes to search engine optimization (SEO), TikTok is quickly becoming a major player.

Though it’s still relatively new, TikTok has already been downloaded more than 2 billion times and is used by more than 500 million people worldwide. But, as with any new platform, certain risks are associated with using TikTok as a search engine. For one, TikTok is not yet as established as Google or other established players in the SEO space. This means that there’s a greater chance your videos could get buried in the algorithm.

Additionally, TikTok is known for being a bit more light-hearted and fun-focused than other social media platforms. It may not be the best place to promote serious or complex topics. 

Finally, because TikTok is still growing and evolving, best practices for video optimization are constantly changing. This can make it difficult to keep up with the latest trends and ensure your videos are properly optimized. Despite these risks, TikTok offers a unique opportunity to reach a large and engaged audience. When used correctly, TikTok can be an incredibly powerful tool for driving traffic and growing your business. So, if you’re willing to do the work, TikTok could be a great addition to your SEO strategy.

How can businesses ensure users on TikTok see their content, and what are the best ways to use the platform for marketing purposes?

Video optimization is key to making sure users on TikTok see your content. To optimize your videos, start by choosing a catchy and descriptive title that accurately reflects the content of your video. Then, add tags that describe your video and make it easy for users to find. In addition, be sure to include a video description that gives users an idea of what your video is about. Finally, consider using paid promotion to reach a larger audience.

When used effectively, TikTok can be a powerful marketing tool that helps businesses reach a new and engaged audience.

TikTok and The AD Leaf – What is TikTok and How Does it Work as a Search Engine?

The AD Leaf Marketing Firm offers free TikTok Tutorials in Central Florida, and we are happy to schedule one for your business today. You can call us at 321-255-0900 or fill out our contact form for more information!

What Does a Social Media Manager Do?

Posted on | by TAL Admin
Social Media

What Does a Social Media Manager Do?

Did you know that brands anywhere around the globe continue to need social media to reach audiences because they are out there on every social platform? Guess what? There is an increased need for social media specialists, social media coordinators, social media managers, and social media community managers. But hey! What does a social media manager do? We have a variety of responsibilities. These can entail many aspects, such as marketing, building a brand’s awareness, and that can include (but is not limited to):

  1. Social Listening
  2. Social Influencing
  3. Social Networking
  4. Social Selling

What is Social Listening and What Does a Social Media Manager Do With It?

Social listening means tracking conversations around your industry, specific topics, and audiences at any level. Social listening is learning from listening to your audience! How? By looking at posts around branded hashtags, handles, and pages.

Social media listening and monitoring begin drilling beyond a superficial understanding of your targeted audience. What does that mean? It means you can gain even more value if you dig deeper into their identities on social media! Top secret takeaway: by doing this consistently, you can guide any digital campaign with digital precision to your targeted goal.

What is Social Influencing?

That term, social influence, is, in fact, such an essential part of anyone’s everyday life, and it permeates our daily lives. It involves intentional and unintentional efforts to change another person’s beliefs, attitudes, or behavior.

Social influence may be accidental or unintentional. It is not the same as persuasion, which is typically intentional and requires some degree of awareness on the part of the target. Understanding social influence may also help you develop more satisfying relations with others, such as employees, customers, clients, or patients, in your daily life.

What is Social Networking?

Social networking is having connections in the real and the digital world. Because of the internet, people can find and connect with others they may never have met otherwise.

Social media are online channels dedicated to maintaining contact, interacting, and collaborating with like-minded individuals, peers, friends, and family. These platforms enable individuals to maintain social connections, stay informed, and access and share a wealth of information. And because the world is rapidly adopting newer social networking platforms, marketers must be able to reach their target audiences through them.

What is Social Selling and What Does a Social Media Manager Do With It?

Social selling is using any brand’s social media platforms to connect with prospects, develop a connection with them, and engage with potential leads. Instead of businesses finding prospects at industry events, trade shows, and conferences, they’ve turned to digital channels to find those connections. But don’t think of it only that way; consider social selling as modern relationship-building instead of a tricky closing tactic. You can implement tactics that could help your businesses reach their sales targets. This massive shift to online relationship building has made social selling a necessity.

To get started with social selling, we listed a few things you can do:

  • Optimize your social media profiles with SEO in mind.
  • Subscribe to blogs.
  • Share content to build your credibility.
  • Pay attention to the comments section.
  • Be mindful of customer support opportunities.
  • Be consistent.
  • Seek referrals.
  • Track engagement.

Social media benefits traditional media because it can get your brand in front of people more quickly and easily.

Here at The AD Leaf, you can save time and money while letting our professionals achieve a better return on your marketing investments. We know how to use your target audience’s insights to keep your marketing personal and relevant.

Why Videography is Important for Businesses

Posted on | by TAL Admin
Marketing, Videography

Why Videography is Important for Businesses? – Over the last year, the percentage of businesses that use videography has increased from 64% to 82%. Videography production is increasing and improving, and its position in the showcasing scene will significantly increase by the end of 2021. What matters most about videography is the perceived value it adds to your image. It is related to letting others know you exist and that you are only getting started. TikTok, for example, is a video-first stage continually flooding the commercial center, and its popularity demonstrates the growth of videography as a medium. 

A Facebook executive even predicted that by 2021, their foundation would have no message, only videography. That is one of the a’s strong points. In advertising, videography is crucial and persuasive. The basic answer is that people enjoy watching videography (Alers et al., 2015). We are more likely to be persuaded by someone in videography, thus showing increasingly choose to produce records for improvement. When all factors are considered, videography outperforms words and images. Separately, there are other reasons why videography creation is important for companies and their marketing nowadays. 

Videography is ideal for explaining your product or service:

In particular, for new businesses, videography may capture the attention and comprehension of your target audience in less than 3 minutes. Viewers who see videography retain 96% of the material, but only 11% after reading written text. Videography contains an appealing mix of pictures and sound to keep the viewer interested. 73% of customers would rather have videography explain an item or service to them than any other media. While they’re attracted, they’re learning about what you have to offer and how you might address their worries. It’s a shared advantage far more effective than written content: satisfaction with video promotions increases buy intent by 98% and brand relationship by 136%. Videography may also be used to directly add to offers.

Deals on videography increments:

Most of us know that over 51% of online users look for videography about a product or service before purchasing it. Advertisers who used videography creation increased their income 48% faster than non-video clients (D’Arma, 2011). Similarly, adding videography for your landing page might increase conversion rates by 20% or more. Something doesn’t stack up about a video that gives you extra energy and confidence: 38% of leaders who have visited an advertiser’s site have done so after viewing a promotional film. For certain people, videography is more easily locked in, and stronger commitment leads to more customer conversions.

Videography conveys a brand’s personality, culture, and ethos:

Your graphic assets are crucial. They provide an opportunity to display these items to your audience. Watching a video is the finest way to see what a brand can do creatively and what they ‘sound’ and ‘closely resemble. Awful sound is unforgivable for video viewers, with the main exception being virtual entertainment video material (Bixhorn, 2018). Try not to rely too much on audio alone for web-based entertainment, as 84% of Facebook video is watched without it. Today, videography production is the most reliable promotional resource you have. It’s adaptable, entertaining, energetic, practical, edible… and extremely shareable.

Conclusion – Why Videography is Important for Businesses:

According to the Review, data showed that recordings or videography helped firms increase brand awareness, traffic, and sales by 71%, 77%, and 43%, respectively. Videography is an excellent way to capture the attention of your target audience and convert them into customers. Videography will earn you some real money. An item film may increase the changes on your greeting page by 81%. Furthermore, regardless of the class, numerous organizations and groups have ensured that video operates marvelously. 

Benefits of Videography with The AD Leaf Marketing Firm

Are you looking forward to getting your video strategy started? Here at The AD Leaf Marketing Firm, we have a team of experts here ready to assist with creating the perfect plan for all your video needs. You can call The AD Leaf Marketing Firm at 321-255-0900 or fill out our contact form!

 

References

Alers, H., Redi, J. A., & Heynderickx, I. (2015). Quantifying the importance of preserving video quality in visually important regions at the expense of background content. Signal Processing: Image Communication, 32, 69–80. https://doi.org/10.1016/j.image.2015.01.006

Bixhorn, A. (2018). Five ways to ensure your video content meets your training requirements. Strategic HR Review, 17(1), 53–54. https://doi.org/10.1108/shr-10-2017-0071

D’Arma, A. (2011). Content Aggregation in the Age of Online Video: An Analysis of the Impact of Internet Distribution on the Television Business. Journal of Media Business Studies, 8(3), 1–17. https://doi.org/10.1080/16522354.2011.11073524

Why You Need a Brand Strategist

Posted on | by TAL Admin
Advertising

Brand Strategist may sound like a fluff position to you; in reality, it may be the most important person you hire for your company.

A Brand Strategist specializes in research, analysis, positioning, messaging, and developing an informed PR/marketing communications plan to effectively connect your company to your customers and build and further your brand equity. Strategists are the experts at seeing the big picture and generating results. Your Brand Strategist should be able to forecast your company’s future and position your company to benefit from it. Will this be a high-tech, high-growth, or high-value company? Your Brand Strategist is the strategic expert that can look at the overall state of your industry, the competition, your position in the industry, and other issues.

Brand equity is the commercial value derived from consumer perception of the brand rather than from the product or service itself. Your Brand Strategist has first-hand knowledge of the product or service. They know consumers, marketing and advertising, sales, distribution, and other key issues that determine the success of your brand. The Brand Strategist also possesses the ability to identify brand opportunities that would have a significant impact on your company and achieve strategic objectives.

What worked for your friend’s business may not work for yours.

No two businesses are the same. Even if you work in similar industries or have similar target customers, the same strategy should not be blindly applied. Can you imagine if Coca-Cola and Pepsi deployed the same brand strategy? Customers would likely be confused and turned off. The Brand Strategist has a critical role in determining, building, and protecting a brand’s unique image and positioning, as well as determining how these elements will be expressed (written, spoken, image, sound, etc.) in the strategic communications of your business. 

Not all of your customers are created equal.

As I mentioned, research with your target audience(s) is important. And, if you think your audiences are the same, think again. Your brand likely has several audiences – investors, customers, employees, etc. And, the message and strategy won’t be the same for them all. So, which audiences get a say? How do you filter through all the material to come up with one short, powerful statement that encapsulates the innate qualities of the company’s core philosophy? A core set of values can be distilled into a single sentence. Not all of your customers are created equal. 

Because you don’t ‘just need social media support.

For many brands, a presence on social media is essential. But, I wouldn’t recommend any brand prioritize social media before identifying their best brand message and strategy. The time to build this knowledge is BEFORE you need it. That’s when you should use your newfound intelligence to turn social media into a platform to test the tone, voice, and feel of messaging. Re-purpose the dull. Do you know why? Most people aren’t good at messaging. They aren’t good at copywriting. They think messaging = relaying information to the public. It’s NOT. It means how are you going to define who you are, what’s your unique value proposition, how are you going to inspire and motivate your audience, and what kind of experiences are you going to offer? “As a result, many clients don’t have the emotional connection to their brands because, you know, they’re just so busy, they don’t have time. 

You’re not a PR pro or marketing guru.

Nor are you expected to be! And the only thing you should DIY is your business’s core competency. Unless marketing or PR is in your background, it is not expected of you as a business owner to know everything inside and out about successfully marketing your business. That is why hiring a brand strategist to manage and ensure all marketing assets create the success you are looking for is essential. Did you know there are thousands of people currently operating as Brand Strategies?

Wherever your business is today – the beginning, two years in, five years in, or more – it’s never too late to invest in your brand! The most successful stories in the world all began with an investment in their “brand” and ensured their success. A Brand Strategist is a connector between marketing deliverables and success for your business. There are thousands of Brand Strategists throughout the United States, but The AD Leaf is ready to work with you and meet your goals today. Meet with our Brand Strategist,  Joleen Santos, to get started! (321) 255-0900.