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Website Design

Website Design For The Best Lead and Customer Conversion

Posted on | by TAL Admin | 5,783 Comments on Website Design For The Best Lead and Customer Conversion
Advertising, Marketing, Website Design

Currently, in 2022 there are over 1.92 billion active websites being hosted throughout the world today. But not all are converting website traffic into leads. It is now more important than ever, to build your website correctly, strategically, and in the mindset of achieving the mission, you expect with each webpage of your website. The Marketing and Advertising industries have conducted extensive A/B Testing with respect to website traffic and website customer lead conversion metrics. Through this discovery process, we have identified 5 components that websites need to show the consumer or business customer within 10 seconds of them viewing the web page in order to realize the best possible lead conversion for their website. Listed below are the 5 components of optimal lead conversion you need to implement within your website design for the best lead and customer conversion.  Remember, the ultimate objective with our website is converting website traffic into leads:

  1. Who are you? Your business logo needs to be strategically placed at the top left-hand corner of the website. Throughout the English language, we read from left to right, top to bottom. This is also standard across most websites and so the reader is programmed to look for it in that spot.
  2. What do you do? The reader(not you, but if you can’t decipher what you do from seeing your website, that’s worse) needs to be able to easily identify in 10 seconds of seeing your website, what it is that your business does, what service that it provides to your consumer?  In order to receive the credit for this, it needs to also be identifiable BEFORE the fold, or before you scroll your webpage down to the bottom.  The area that you see when you type a website URL(website address) into your website browser immediately when it loads, is called the “HERO” area.  Your website is going to be a Hero or a Zero and the customer will make that determination within 10 seconds.
  3. What makes you different from your competitors? Does the consumer need to understand what makes YOU different from your competitors?  The website home page needs to contain U.S.P’s (Unique selling points) and C.T.A’s(Calls to Action) that show the reader why they should call YOU instead of your competitors.  Great calls to action should be featured in strategic places above the fold, utilizing your branding and style color scheme.
  4. How do I contact you?  Your phone number needs to be placed at the top right corner of the website, and your email address prominently displayed so the consumer can easily contact you.  Also, the home page of the website must contain the standard “Form box” or side pop-out contact form.  These form boxes are standard across many websites.  They typically contain three lines:   Line1 is for the customers’ Name, Line 2 is for the customers’ email address, and Line 3 is for the customer to ask a question of you, or request additional information regarding your service and they then submit the form.  The form comes to YOU in an email.  These form boxes represent about 30-60% of total website communication from potential customers. Additionally, it is very important because it allows YOU to capture the potential clients’ email information as a lead so you can follow up with them.  If a contact form box is not feasible add the pop-out contact form plugin that floats along the right-hand side of your hero area within your banner images.  Installing a chat feature will also be a very important component to improve your lead conversion and lead flow.  At the end of the day, with nearly 1 Trillion active websites, you need to shout from the mountain tops, that you are open for business, you are welcoming to your customers, and that you are not forcing your customers to dig through your website just to contact you.  If you do not make it easy for your customers to reach you, you will lose your customers in 2022. The days of customers waiting with bated breath hoping and praying you will answer your phone to speak with the customer are long gone.  They do not have to be committed to you.  There are 9 other organic businesses on page 1 of Google, 3-10 Ad words businesses listed on page 1 of Google, and countless social media businesses listed for them to chose from.  Surely, one of your competitors will make things easy for your customer if you don’t and you won’t be converting website traffic into leads!
  5. Are you communicating effectively to your target audience?  This is where most of you completely miss the mark and target with your online business card or website.   When you developed your website, did you design its look, feel, content, layout, and structure with your target audience in mind?  Most business owners design their website with themselves in mind(based on your likes, your color pallet, your design pallet, what you wanted), and in most cases, the business owner isn’t their own target audience or target customer. As an example:  If your target customer is under age 35, do you have a chat feature installed?  Do you have a contact form box displayed on your home page?  Have you moved away from copy(written content) on the home page?  If you do have any content, is it written in 3-4 call to action bullet points?  If your target audience is an older consumer, do you have your phone number prominently displayed in the upper right-hand corner?  Is your website easy to navigate, is there a proper flow through starting from your home page to your about us page, to your services or products pages, and then to contact you?  If there are inconsistencies with the journey, the potential lead will just leave your page, it’s simple.  There are over 1.2 billion websites active online currently throughout the world right now.  If you do not communicate effectively to your target audience, you will lose your leads.  Remember, the main objective is converting website traffic into leads!

For more information on how you can improve your website by converting website traffic into leads, or how you can make a bigger impact within your business market please schedule a consultation. E: info@fun-ruby-snake.65-181-111-5.cpanel.site | P: 321.255.0900

TikTok for your business

Why Your Business Should Be On TikTok in 2022

Posted on | by TAL Admin
Marketing

After TikTok hit the market in 2017, it quickly became one of the most popular social networking sites in the world. Fast forward to 2022, TikTok has accumulated a remarkable one billion average monthly users. The level of exposure that TikTok offers is truly unbelievable, and business owners are taking notice and making the switch to an innovative video-sharing app.

How is TikTok Different Than Other Platforms?

For those of you that are not aware, TikTok is a video-sharing app that allows you (the user) to create short videos up to three minutes long. What makes TikTok stand out is, unlike other social media platforms such as Facebook, LinkedIn, and Instagram that focus on image and text-based sharing apps, TikTok has cornered the market when it comes to sharing videos. Since its inception, TikTok has become one of the most engaging social media apps currently out. A recent study has shown that on average, TikTok users usually spend around 10.85 minutes on the app (doubling Pinterest’s 5.06 minutes that are currently ranked #2 for engagement) and will open the app roughly eight times per day.

Exposure

What separates TikTok from its competition is the incredible algorithm and exposure that it offers if you are looking to expand your brand awareness. As a business owner, one of the most vital aspects to your success is, “are people aware of my brand?”.

TikTok is home to one of the most personalized algorithms in the social media industry at the moment. Like the Instagram algorithm, TikTok bases its recommendations on a user’s interactions with content within the app. TikTok takes into account: which accounts you follow, videos you’ve liked or shared, videos you’ve watched all the way through (aka completion rate), and even the content you create on your own, among many others. Aside from user interaction, TikTok also takes into account the content that users seek through their Discover tab, which includes captions, sounds, hashtags, video effects, and trending topics. This content is then used to piece together the most optimal user experience to keep their audience coming back.

Trends

TikTok first started as a music and video sharing platform but has transformed into a groundbreaking app that features millions of trends that inspire endless creativity amongst its users. TikTok trends are ever-changing, meaning there are never-ending trends for your marketing team to explore and apply to your industry. The best way to tell when a video style is trending is to begin to see multiple videos using the same sound and video structure. The best way to think of a TikTok trend is to think of it as a live-action meme – applicable across various scenarios or industries and easily understood.

Tips – TikTok Best Practices

Determine Your Goals

The first step to getting started in any endeavor is to establish the goals and objectives of your project. Your plan doesn’t need to be set in stone right away because it’s likely that your goals will change over time. However, it’s great to have an initial direction that you would like to move forward with. Here are some potential “goals” to help outline your TikTok business strategy:

Brand Awareness
Educate Your Audience
Target Future Customers or Employees
Increase Sales
Increase Clicks to Website
Increase Audience Reach

Share Valuable Information

Now that you’ve established some goals for your business, the next important thing is to ensure that you’re giving valuable content to your audience. Think of your business goals as a growing plant, and each piece of content you publish is watering that plant—the more valuable the content, the larger drink of water that grows your overall goal.

Be Consistent

It may seem cliche, but consistency truly is vital. If possible, keep posts on a regular schedule. You may not see the results you want immediately but stick with it. TikTok is a never-ending learning cycle, but you are sure to be rewarded with consistent effort.

How We Can Help

If you are a business owner looking to break into a new and exciting social media platform, TikTok may be the right option for you. Our innovative team of social media specialists has the tools, knowledge, and drive to develop a personalized TikTok strategy for your business. Our team is expertly trained to tailor a strategy to help you achieve your goals.

Ready to elevate your business? Head over to the “Contact” tab to get started and schedule a consultation today!

Content development

5 Reasons Why Your Website Needs Content Marketing

Posted on | by TAL Admin
Content Writing, Uncategorized

Your website’s appearance is just one small part of the puzzle. Make sure to focus on creating quality content that will help you achieve your business goals. When it comes to content marketing, one of the most important aspects is creating a solid and consistent visual identity, meaning having a website that looks good and reflects your brand. Content marketing helps you build a website that looks great and helps you stand out from the competition!

What is Content Marketing?

Content marketing is a strategic approach focused on creating and distributing valuable, relevant content to attract customers to your business. Ultimately, we use this strategy to drive profitable customer action as it enables our ideal customers to find us!

A website with great pictures and a couple of call-to-actions is not enough. Your readers want to know what service or product they are paying for and why. All of your users will be more likely to engage and take action on your website when valuable, intriguing, and educational information is available.

Your Website Needs Content Marketing 

Content marketing is a powerful way to build your business’s online reputation. By providing valuable content, such as blog posts or videos with engaging topics, you can create an experience for viewers that entices them while also beginning the process of creating trust within your brand.

Content Marketing is not to be overlooked; it is to be implemented for the simple fact that:

  • Content Is King
  • Attracts New Customers
  • Better Understanding of Customers
  • Better Search Engine Optimization
  • Cost-Effective

There are many other reasons, although these five reasons alone are worth utilizing a content marketing plan for your website. If you are looking to improve any of these aspects of your website or simply want to find a more efficient way to create and distribute valuable content, you should contact The Ad Leaf today! We would be happy to help you get started on the right path.

Content Is King

Content is King. In other words, if you want to make a good impression on potential customers and keep them coming back for more, you need to have high-quality, valuable content on your site. Content marketing is all about creating and distributing engaging content to attract new customers and help you achieve your business.

Offer your audience something they have not seen or read before. The more unique and valuable content you provide, the better! This will dazzle them while also establishing trust in your brand because they feel a sense of relief in finding something new.

Attract New Customers

Creating high-quality, relevant content shows potential customers that your business knows what it is talking about and is an expert in the field. This will encourage your audience to engage in business with you. The more quality content you have on your website, the more likely people will find and visit your site. 

New customers will be drawn in by the informative and engaging content, and you will be able to convert them into paying customers. It is important to note that content marketing is time-intensive, and it can also take a while to see the results of your efforts. 

Better Understanding of Your Customers

According to a study by the Content Marketing Institute, over 73% of website owners have a content marketing strategy as of 2022. By creating content relevant to your target market, you can get a better understanding of what they want and need. This, in turn, will help you create better products and services that meet their needs.

People who read blog posts all the way through, comment on posts, or even download eBooks are astonishingly powerful information for you to consider. Tracking this content is the best way to learn more about our consumers. You will be giving your brand a true identity, making it easier to:

  • Create a better description of your company’s target audience
  • Develop accurate buyer segments
  • Improve your content based on your reader’s needs.

Getting to know who your customer is, is crucial! Content marketing helps your website in all aspects, giving you ideas and solutions to improve other areas of your marketing strategy.

Better Search Engine Optimization (SEO)

SEO and content marketing come hand in hand. SEO is the process of improving your site to increase its visibility when people search for products or services related to you in Google and other popular web browsers. It is how search engines use your content to connect you to your next customer!

For example, if you are looking for the best seafood restaurant in Melbourne, Florida, you would type in “Top seafood restaurants in Melbourne, Florida” or “The best restaurant in Melbourne, Florida.” 

Google places the best content for those specific keywords on top of the page, and whoever masters how to get to the top is the biggest winner in organic reach! Therefore, bringing in qualified traffic to your website requires having great content.

Cost-Effective

According to the Content Marketing Institute, content marketing costs 62% less than outbound marketing and generates more than three times as many leads as traditional advertising methods! Content marketing is a powerful strategy and will not cost you thousands, a great method for new, upcoming websites. What are you waiting for? Start creating valuable content that will help your business succeed!

Choose The Ad Leaf for Content Marketing 

Take into consideration that if you are not hiring an agency, creating content will take a lot of time and effort. Our qualified team at The Ad Leaf wants to take that burden off your shoulder and provide you with the best content possible for your website! Speak to one of our experts today at (321) 255-0900, we cannot wait to help your business grow with us!

 

Hire a Marketing Agency

Digital Marketing Agency in Melbourne, FL

Posted on | by TAL Admin
Advertising, Marketing

The AD Leaf Marketing Firm, LLC is an established and experienced full-service digital marketing agency in Melbourne, FL. We specialize in helping businesses with website design, online marketing strategy, social media management, PPC, SEO, and much more! Our mission is to connect businesses with customers in the most advanced and effective ways possible. Located in Melbourne, FL, we work with clients throughout the United States and in multiple industries. We offer affordable rates for all of our services to help you find success on the Internet today! Call us at 321-255-0900 or fill out our online contact form to schedule your free consultation today.

Importance of Proper Marketing

Thanks to the Internet, you find yourself having to compete with more businesses in your field than ever before. How would you be able to distinguish yourself? The answer is simple, and it’s your marketing strategies. An experienced marketing agency can help you develop the right plan for your company. Only an experienced marketing company can help you truly succeed in our online marketplace.

If you’re looking to hire a marketing company, make sure they have experience in your industry. Without this essential qualification, likely, you will not receive results with any services you invest in. You cannot risk your business’s reputation because of false advertising or poor execution on their part. We can offer our expertise across a wide range of areas and industries. It does not matter what type of business you own. We will be able to reach out to your ideal audience with our marketing services. Call us or fill out our online contact form to get in touch with us today. 

Marketing Services

Here at The AD Leaf Marketing Firm LLC., we offer businesses several different digital and traditional marketing services to help promote what they have to offer. We can help you promote your services so that your target audience gets to know you and your business better. Here are just some of the things our expert marketing teams can provide to you when you begin working with us:

Content Writing Services

Content marketing is all about the written word. Whether you want to start a blog for your business or your website needs to add more keyword content, our content marketing team can help improve your website’s performance through detailed and targeted writing for your target demographics.

Social Media Marketing Services

In today’s online world, having a social media presence is crucial. Many people now get their news from social media platforms such as Facebook and Twitter. These websites are also a great way to interact with your customers! Our social media team can make the best content for your social pages that get the likes and shares you deserve.

Search Engine Optimization (SEO) Services

When you search for a specific product or service on Google or other search engines, you will see a list of companies your algorithm believes is best suited for you. The purpose of search engine optimization, or SEO, is to put your business at the top of these rankings. Our SEO team can help analyze the best keywords to use on your website to be at the top of your engine’s search results.

Google Ads Management Services

Google is arguably the most popular search engine at the moment. In fact, according to SEO Tribunal, “Google receives over 63,000 searches per second on any given day.” This information should come as no surprise that they provide ad space for businesses on specific keywords. We can help walk you through the Google Ads Management program to make sure you get the highest ad space bid possible.

These are just a few of the services The AD Leaf Marketing Firm LLC. provides. We offer many other services that can help elevate your business to the next level, such as email marketing and web design.

Social Media Sites We Specialize In

In the ever-changing environment of the Internet, it can be challenging to differentiate between all of the different social media platforms that exist. After all, it seems like a new one is emerging every day! 

Suppose this is one of your concerns. If so, there is no need to fear! Our team of social media experts can do that for you! The AD Leaf Marketing Firm LLC. can help you establish your brand on the following platforms:

  • Facebook
  • YouTube
  • Instagram
  • Twitter
  • Linkedin
  • TikTok
  • Pinterest
  • Snapchat
  • Yelp
  • Nextdoor

Not only that, but we are constantly on the lookout for new social media sites that could attract significant business in Melbourne, Florida, and beyond. 

What Makes Us Different

We understand that every business is different and requires different services. The AD Leaf carries this throughout all of our work with clients across many industries and regions. We use our diverse knowledge to implement effective, customized strategies to fit our client’s needs and budgets. The AD Leaf works hard to not only improve clients’ sales and business figures in Melbourne, Florida, and elsewhere, but we strive to build relationships and develop thoughtful strategies to help their companies grow from the roots up.

If you are looking for a digital marketing company in Melbourne, FL, contact us today!

Why Melbourne?

It may not be a household name in the way that our nearest metropolitan neighbor Orlando is. Still, Melbourne, Florida, is a bustling town that houses many small and large businesses. That is why The AD Leaf Marketing Firm LLC. is so proud to be headquartered in this beautiful town. We believe that one of the best ways to give back to the community is to purchase locally and support local businesses. Being a digital marketing company in Melbourne, FL, allows us to give back by providing valuable resources and services to businesses to succeed. 

Digital Marketing Agency in Melbourne, FL

Are you a Melbourne business owner that wants to take their digital marketing campaigns to the next level? Talk to one of our local experts here at The AD Leaf Marketing Firm LLC.! To schedule a free consultation with our marketing teams, call us today at 321-255-0900.

Keyword optimization

How Keyword Optimization Can Generate Traffic To Your Site

Posted on | by TAL Admin
Uncategorized

Have you ever wondered how websites gain so much organic traffic? There are many different aspects that contribute to gaining traffic, but one of the most vital points is keyword optimization. Keyword optimization or keyword research is the process of studying, evaluating, and selecting the best keywords to target in order to attract the right visitors to your website from search engines.

How To Begin Your Keyword Optimization

To begin, consider the subjects you want to rank for. You should come up with roughly 5-10 subject that you believe are relevant to your business, and then utilize those topics to assist you to come up with some particular keywords later in the process. Think of these topics from a buyer persona. Thnk to yourself what subjects your target audience would look up that you’d like your company to be found for.

Figuring out the monthly search volume for specific keywords will help you see the importance of this word to the audience you are wanting to target. After figuring out what topics you are wanting to target, then you can begin choosing the best keywords for your pages content. These keywords that you choose are going to be vital to rank for in the SERPs (search engine results pages) since your target consumer is most likely searching for these keywords.

Another clever technique to get keyword ideas is to determine which terms your website is already being searched for. You can use website analytics tools like Google Analytics or HubSpot’s Sources report, which is included in the Traffic Analytics tool, to perform this. Take a closer look at your website’s traffic sources and through your organic search traffic to find out what terms visitors are using to find your site.

It is essential that your web page solves the problem that the searcher wanted to solve rather than merely include the term that the searcher used. So, how does this effect your keyword research? It’s easy to accept keywords at face value, yet they can have a variety of meanings beyond the surface. Because the purpose behind a search is so critical to your ranking potential, you must exercise extreme caution when interpreting the keywords you target.

Finding and Choosing Keywords

Once you’ve decided on a list of keywords for which you want to rank, it’s time to narrow it down to the best ones for your website.

You can gain search volume and traffic predictions for terms you’re interested in using Google’s Keyword Planner. Then, use what you’ve learned from Keyword Planner and utilize Google Trends to fill in the gaps.

Use the Keyword Planner to identify any phrases on your list that have too little or too much search traffic and don’t help you maintain the healthy selection we discussed before. But, before you remove anything, check Google Trends for their trend history and estimates. You can assess whether some low-volume phrases are something you should invest in now – and reap the advantages afterwards.

Big businesses often target high search volume terms, and because these brands are already well established, Google typically awards them with authority over a wide range of topics. You should also choose keywords with less competition. Keywords that don’t already have numerous searches for the top rank might give you the slot by default – assuming no one else is competing for it.

Having The Right Team To Back You Up

Search engine optimization and keyword optimization are a vital part of your business. There are so many aspects that go into SEO and can be daunting to the average person. Business owners already have so many other responsibilities on their plate and will choose a marketing firm to do all the work for them while they focus on running their business. The AD Leaf has a dedicated group of individuals that focus on generating these leads and traffic for your company.

The AD Leaf has a large spectrum of what can be done. We work with creating content for your website, maintaining your social media platforms, SEO and Google Ads, graphic design, and much more. The sky is the limit when you have a large team of professionals taking care of all your website and media needs.

Running a Local Based Business? Let's talk Google Guaranteed

Running a Local Based Business? Let’s Talk Google Guaranteed

Posted on | by TAL Admin
Google Guaranteed

Ok, you’re running a new or established small business in your city or region, and you’re wondering how to promote your business. Well, you’re not alone as many home service business owners often struggle with this question. There are the obvious choices out there that are commonly known: Google Ads, Search Engine Optimization, Facebook Ads & Marketplace, and other prominent platforms.

But there is another option that’s geared toward local small businesses, and that’s Google Guaranteed. What is Google Guaranteed, and how does this help my business? Google launched this platform targeted for small business advertising for local based businesses in 2018, and it has gained a lot of traction as well as attention in the few short years it’s been available. It basically means that Google guarantees the service you work with is a valid business with a good reputation.

So, if you’re running a local based home service business and want to know how to promote your business, it’s time to talk about Google Guaranteed for your small business advertising needs because it could be the best way of advertising your business.

How Does This Help Me in Local Business Advertising?

As we mentioned, the Google Guaranteed program helps to spotlight home service providers that are certified by Google and places an eye catching and visible Green checkmark badge with your ad at the top of search page results.

Google Guaranteed Badge

This is designed to let potential customers know that Google backs your business and that if a client is not satisfied with the service, they can be reimbursed up to a max dollar amount established by Google.

Is There an Application Process?

Yes, the process is simple. Google will verify your:

  • Background Checks (no cost to you)
  • Business License
  • Insurance
  • Online Reviews

Google Guaranteed helps people have more confidence in your business and know that Google has already pre-screened your business already.

Benefits of Google Guaranteed

  • You can target customers who are searching for local based services
  • You can target customers who are ready to make a purchase
  • You can target customers who need an immediate service

The Google Guaranteed badge signifies that your company has passed a high standard of responsibility and integrity from Google and that you are a legitimate business offering quality services to customers.

Is Google Guaranteed Worth It?

Yes, it is. Since it’s launch, it’s becoming more prominent in Google’s platform of services with it being geared toward helping local based home service businesses. One of the big differences compared to Google Ads is that you are paying per lead, and not per click. This is why Google places Google Guaranteed ads above even the paid ads. They’re putting a huge emphasis on generating direct leads coming straight to you, so you only pay for leads that contact you.

You can then respond directly to a potential customer’s inquiry and help build a relationship with them that can lead to a sale. Google is continuing to add more home service industries to the list of eligible businesses that can be Google Guaranteed.

Learn More About How to Promote Your Business

If you are looking to take advantage of this great Google platform and generate direct leads, then we need to talk about Google Guaranteed. We are Google Guaranteed specialists and can help your business grow through the power of Local Services Ads. Our experienced and dedicated team can get you started today, contact us at (321) 255-0900 or send an email to info@fun-ruby-snake.65-181-111-5.cpanel.site.

social media engagement

Knowing Where Your Social Media Audience Is

Posted on | by TAL Admin
Social Media

social media engagement

The baseline of any marketing campaign is your audience. You need to know what your social media audience is, what they’re looking for, and what channels they’re using to receive messages. Without essential information like this, the content you create could be stunning, but it’s not going to the right people. That is why knowing where your social media audience is engaging most often will help you narrow down how large you need to cast your social net. 

Continue reading →

4 Tips for Writing Better Content

4 Tips for Writing Better Content

Posted on | by TAL Admin
Content Writing, Marketing

How can you write better copy? Business professionals from every industry struggle with their writing, so you’re far from the only one asking. Even marketers struggle to write focused, compelling copy from time to time. So what is it about putting ideas to paper that trips so many people up? Let’s dig into 4 tips for writing better content.

1. Start With a Plan

If you don’t have a plan, your writing will lack focus. Without knowing what the end goal is, it’s difficult to determine what steps need to take to reach that destination. When you sit down to write, start by outlining your main points and then filling in the supporting details.

This strategy benefits user experience in the end, especially for pages on a website. When a writer starts with a main idea and breaks it down into smaller digestible parts, the writing will also be easier to read. Great online content starts with a title (main idea) and breaks that down into smaller digestible parts (subheadings). This way, when someone goes to read that page, they can quickly navigate to the section of the page they’re looking for.

2. Focus on the Reader’s Perspective

This tip may seem obvious, but when it comes to putting our ideas down for someone else to read, we all too often write from our point of view instead of theirs. Practicing empathy in your writing and trying to put yourself in the reader’s shoes can go a long way. Here’s a mental exercise that may help. Think about your ideal reader, consumer, or audience member and not just your target audience. If you could only get the result you want if they experience the fullest extent of your product or service, what would you tell them?

Considering your audience’s pain points will not only make you a better writer by making your content more relatable, but it will also show that you can solve their problems and alleviate their concerns. And that’s what great marketing boils down to in the end.

3. Be Direct and Be Clear

Have you ever thought, “I’m not sure how to phrase this”? If you’re like most, this thought has surely crossed your mind at least once or twice. The tried and true solution to this dilemma is:

  • Challenge yourself with another question, “What is it that you’re trying to say?”
  • Say it out loud, detach yourself from the writing process for a moment and verbally summarize to yourself what the message is.
  • Next, write that down. It sounds simple enough, but we can get so sucked into typing out the next sentence that we give ourselves “analysis paralysis” and freeze up. Explain it to yourself or someone else, and then write that.

A common trap many writers fall into is that they try to sound “smart” by using uncommon words and phrases or some roundabout way of conveying their message. No one likes to feel confused when they’re reading; if anything, confusion will encourage them to put it down or read something else. The best writers can take complex topics and make it so anyone can understand them.

This strategy doubles as a filter for industry jargon, cliches, and passive voice, which hurt your writing and usually waste the reader’s time.

4. Proofread!

The quickest way to lose credibility with your audience is to make careless errors that make it to the final draft. The great Stephen King said, “To write is human, to edit is divine.” It can be easy to cut corners and skip the proofreading/editorial process, but the writing will always suffer for it. If you’re coming up on a deadline and are pressed for time, save time at the end for proofreading and editing.

  • Read your text and reread it
  • Read your writing out loud or ask someone else to read it over
  • Check for typos, grammatical errors, and inconsistencies (if you’re not sure about a grammatical rule or how to spell something, look it up)

Professional Content Marketing With The AD Leaf Marketing Firm

Writing compelling, conversion-focused content is a time investment. Research, planning, writing, and proofreading not only takes practice and years of experience to do well, but it also takes time away from you running your business and spending time with your family. Save yourself the hassle of having to do yet another thing and call 321-255-0900 or email info@fun-ruby-snake.65-181-111-5.cpanel.site and ask about our Content Marketing services.

Optimize Images for Web

The Importance of Optimizing Your Images

Posted on | by TAL Admin
Search Engine Optimization

When most people think of optimizing their website for Search Engines including Google, most think of updating meta titles, descriptions, & keywords in order to rank as high as possible. Yet, an often overlooked aspect would be to optimize images for web usage. There are plenty of ways to ensure that your images are optimized properly for usage online. Here are a list of things that we consider extremely important when it comes to optimizing images for web & search engines. 

Optimize Images For Web By Changing The Image Format

When it comes to picking the right format for online there are very few choices that can beat WebP. WebP is a modern image format that provides lossy compression for web-used images. According to Google developers, WebP lossless images are ~26% smaller in size compared to PNGs and lossy images are 25-34% smaller than JPEG images of the same quality. There are plenty of ways to convert your images online to WebP! If you have a WordPress website there are some plugins that can handle the conversions for you. One extremely useful plugin is WebP Converter for Media! This plugin can help convert already uploaded content like JPEGs, PNGs, & GIF formats into WebP so that you don’t have to go through the painstaking process of re-uploading each individual image on you own! 

Add Image Alt Text To Your Images

If you’re looking to improve & optimize your webpage for Google then including image alt text is extremely important for improving your rankings. Alt text is basically the written copy of the image. This will allow search engines to better crawl and rank the webpage it is on! Basically, Google uses alt text to better understand what the image is about, but the webpage it is on.  However, it is not as simple as just describing the image! You want the alt text to not only describe the image, but represent the content that is on the page. It’s also best to include semantic keywords rather than implementing the direct keyword itself! Another thing to consider is if you have multiple images on your page then don’t shove your keyword or phrase into every image’s alt tags. You’ll want to pick one image that represents the content best on the page and give that one your keyword. 

Geotag Your Images

Another thing to consider including when optimizing your images is to Geotag all your images. Geotagging is the process of appending geographic coordinates to media based on the location of a mobile device. People naturally do this all the time. If they post a picture of themselves at a location on social media platforms like Instagram, they tag their location. Geotagging can not only help increase your brand awareness, but also helps you better analyze where all your web traffic is coming from. A fantastic program to use for geotagging is GeoSetter. This freeware tool can be used in order to change the geo data & metadata of image files. 

Need To Optimize Your Images

Contact The AD Leaf Marketing Firm to handle your SEO Optimizations today! We not only optimize images, but we also optimize your websites meta titles, descriptions, & page speed to help get you ranking on search engines like Google & Bing. We will do the keyword research to find the phrases that best correlate to your business, optimize content that is already present on your website to help improve your chances of ranking higher, & improve your Local Search Engine Marketing to make sure your business is visible in map searches. The AD Leaf wants to make sure your website pops up in organic search results. This way when people are searching for a product or service you are one of the top choices that appear! Contact us today at 321-255-0900 to learn more about our services or read more about what SEO can provide to your website here. 

SEO

How To Do Keyword Research

Posted on | by TAL Admin
Search Engine Optimization

There are many parts that take place when working with search engine optimization. One of the most vital techniques that are used when conducting SEO is keyword research. SEO is ever-changing, but keyword research always remains constant. Being able to properly understand how to conduct keyword research can make or break your site.

How To Conduct Keyword Research

Keyword research is when you have to find specific words to add to your content, title tags, and meta descriptions in order to give the most relevant results that people are searching for. Many people believe they can pick the most basic word that has to deal with their company or site. For example, if there is a plumbing company that is looking for keywords for their site, they may think the best keyword for them would be “plumbing”, but this couldn’t be further from what needs to happen.

If you look up the singular word “plumbing” in any keyword research tool, you will see that the difficulty level to rank for this word is extremely high. When smaller companies are starting off with SEO, these general keywords are the ones that they need to steer away from.

How To Decide Which Keywords To Target

Deciding which keywords to target and how to target them is important for the company to understand. If a plumbing company only works in a specific county, then it wouldn’t make sense for that company to target a keyword such as “plumbing company”. Using locators as part of your keywords will help drive your site higher when people are searching for plumbing in their area.

For example, if the plumbing company only services in Brevard county, then it would be best practice to find keywords that incorporate the name of the county or cities within the county. These keywords would look something like this: “Plumbing in Brevard County”, “plumbing in Melbourne”. Targeting the cities throughout the county is a great way to get your sites ranking higher when potential customers are searching for local services.

The same rules apply when a company services all throughout the state. Such as a construction company that takes on clients all throughout Florida. The keywords that would be the best fitting would be something along the lines of “Construction company in Florida”.

Should You Keep The Same Keywords?

The simple answer to this question is no. There are so many different factors that go into keyword research, and ranking higher on Google. Keyword difficulty and searches are also continuously changing. Making sure you are keeping your content fresh and up to date, along with filtering out different keywords will help your site rank higher and gain more organic traffic. Potential customers are searching for answers, and if your site does not give them the answer they are looking for then your rankings will start to diminish.

Make sure to keep up with your SEO and forming a routine will help keep you at the top of your game. Here is a list to help you perform your best keyword research:

  • Research and analyze current keywords
  • Have an understanding of what your site is trying to portray
  • Build an extensive keyword list
  • Do your research on your competitors to see how they are implementing their SEO strategies to gain ideas
  • Keep an open mind about keywords, and think of new ways to implement them that would attract potential customers